Privacy Policy
How we collect, use and protect personal data.
Short version: We collect only the personal data you give us — mainly your name and email when you request our dossier or get in touch. We use it to send you what you asked for and, if you consent, relevant follow-ups about AI for SMEs. We do not sell or share your data with advertisers. You can unsubscribe or have your data deleted at any time by emailing privacy@futable.org.
1. Who we are (the data controller)
This privacy policy applies to personal data processed by:
- Trading name: Futable (the “we”, “us”, “our”)
- Based in: Budapest, Hungary
- Contact for privacy matters: privacy@futable.org
Futable is a trading name used by the individual operating this consultancy. We are the data controller for personal data collected through this website and our direct communications with you. If and when Futable is incorporated, this section will be updated with the legal entity details and registration number.
2. What data we collect and why
We keep data collection to a minimum. The table below summarises what, why and on what legal basis.
| What | Why | Legal basis (GDPR Art. 6) |
|---|---|---|
| Name and work email (dossier download form) | To send you the dossier and, if you opt in, occasional follow-up emails about AI adoption for SMEs. | Your consent (Art. 6(1)(a)). |
| Name, email and message content (contact form / direct email) | To reply to your enquiry and, if it leads to an engagement, manage the relationship. | Steps taken at your request prior to a contract (Art. 6(1)(b)), or our legitimate interest in responding to business enquiries (Art. 6(1)(f)). |
| Basic website analytics (privacy-preserving, aggregated) | To understand which pages are useful and where the site breaks, never to profile individuals. | Our legitimate interest (Art. 6(1)(f)). No cross-site tracking; no ad profiling. |
| Server logs (IP address, user agent, request time) | Security and abuse prevention; kept short-term. | Our legitimate interest (Art. 6(1)(f)). |
We do not knowingly collect special categories of data (health, politics, religion, etc.), and we do not process data of children under 16.
3. How we use your data
- To deliver the content or response you explicitly requested (e.g. sending you the dossier).
- If you consented: to send up to one email per month with evidence-based content relevant to SME leaders adopting AI.
- To improve the website and the quality of what we write.
- To meet our legal and accounting obligations.
We do not use your data for automated decision-making or profiling that produces legal or significant effects on you.
4. Who we share it with (processors)
We keep the list of third parties who touch your data intentionally short. As of the date above, these are:
| Processor | Role | Location |
|---|---|---|
| Hostinger | Website hosting, email mailbox hosting (hello@futable.org), transactional and marketing email delivery. | EU (Lithuania / EU data centres). |
| Our accountant / bookkeeper | Invoicing and statutory record-keeping, only if we enter a commercial relationship. | Hungary / EU. |
We do not sell, rent or share your personal data with advertisers or data brokers. If this list changes, we will update it here. If we ever process your data outside the European Economic Area, we will do so only with appropriate safeguards (Standard Contractual Clauses or an adequacy decision).
5. How long we keep your data
- Newsletter / dossier contacts: until you unsubscribe or ask us to delete you. We re-check consent at least every 24 months of inactivity.
- Enquiry correspondence: up to 24 months after the last exchange, then deleted unless a contract has started.
- Accounting records (if we invoice you): 8 years, as required by Hungarian tax law.
- Server logs: typically 30 days.
6. Your rights
Under the GDPR and Hungarian Act CXII of 2011 on Informational Self-Determination (Infotv.), you have the right to:
- Access the data we hold about you (Art. 15).
- Correct inaccurate or incomplete data (Art. 16).
- Erase your data ("right to be forgotten") where applicable (Art. 17).
- Restrict processing in certain cases (Art. 18).
- Receive your data in a portable, machine-readable format (Art. 20).
- Object to processing based on legitimate interests (Art. 21).
- Withdraw consent at any time, without affecting the lawfulness of prior processing (Art. 7(3)).
To exercise any of these rights, email privacy@futable.org. We will respond within 30 days.
7. Right to lodge a complaint
If you believe we have mishandled your personal data, you can lodge a complaint with the Hungarian data protection authority:
- Nemzeti Adatvédelmi és Információszabadság Hatóság (NAIH)
- 1055 Budapest, Falk Miksa utca 9-11.
- www.naih.hu · ugyfelszolgalat@naih.hu
8. Cookies and similar technologies
This website uses only strictly-necessary functional storage. We do not set advertising or cross-site tracking cookies. If analytics cookies are added in future, we will ask for your consent first via a cookie banner, and this policy will be updated.
9. Security
We apply industry-standard technical and organisational measures to protect your data: encrypted connections (HTTPS), access controls on our email and hosting accounts, and the principle of least privilege for processors. No system is fully immune to breach; if a breach affects your data we will notify you and NAIH as required by law.
10. Changes to this policy
We may update this policy to reflect changes in our practices or the law. The “last updated” date at the top will always reflect the current version. For substantive changes affecting subscribers we will notify you by email.
11. Contact
Questions about this policy or how your data is handled? Write to privacy@futable.org — we respond personally.